Lora Reynolds established her eponymous gallery in March 2005 in Austin, Texas after working with Anthony d'Offay and Matthew Marks Galleries in London and New York. Work by emerging, mid-career, and established artists is presented in all media including drawing, painting, sculpture, photography, printmaking, film, and video. The gallery consists of one main exhibition space, with six to eight exhibitions annually, in addition to a project room, with four to six installations per year.